Quiz Adobe - AD0-E555–Valid New Practice Materials

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Adobe AD0-E555 Exam Syllabus Topics:

Topic	Details
Topic 1	Analyzing and Building Reports: In this topic of the Adobe AD0-E555 exam, you will demonstrate your capability to analyze various Adobe Marketo Engage reports and dashboards, including performance metrics for emails, landing pages, and programs. This knowledge is crucial for Adobe professionals that require data-driven decision-making and reporting to measure and enhance marketing performance.
Topic 2	Defining and Targeting Audiences: Here, you will prove your ability to build and manage Smart Lists, Smart Campaigns, and segmentation strategies. This section of the Adobe Marketo Engage Professional exam tests your skills in setting privacy settings, navigating databases, and understanding campaign triggers and filters.
Topic 3	Building and Managing Programs: In this topic of the Adobe Marketo Engage Professional exam, you will master program types crucial for effective Adobe campaign management. It assesses your skills in using event, default, engagement, and email programs, including cloning capabilities and custom tags. You will also learn about communication limits, lead scoring, and Period Costs, essential for optimizing marketing efforts and understanding customer preferences.
Topic 4	Building Assets: This topic of the AD0-E555 exam evaluates your proficiency in creating and modifying essential Adobe marketing assets like forms, emails, landing pages, and snippets. You will demonstrate your ability to distinguish between draft and approved assets, and understand local versus global assets.

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Adobe Marketo Engage Professional Sample Questions (Q10-Q15):

NEW QUESTION # 10
In a webinar program, a marketing manager needs to mark people who filled out a registration form with the Registered status.
Which flow step would the marketing manager use to set up the Smart Campaign?

A. Change Program Status to "Webinar > Registered.
B. Add to Local List: "Webinar Registration List".
C. Change Data Value for field Webinar" to "Registered".

Answer: A

Explanation:
A webinar program is a type of event program that integrates with a webinar provider such as ON24 or GoToWebinar1.
A webinar program has a predefined channel called Webinar, which has different program statuses to track the progress of people who register and attend the webinar2.
To mark people who filled out a registration form with the Registered status, the marketing manager needs to use the flow step Change Program Status to "Webinar > Registered" in the Smart Campaign3.
This flow step will update the program status of the people who qualify for the Smart Campaign, and also push them to the webinar provider if the integration is enabled3.
The other flow steps are not correct because:
Add to Local List: "Webinar Registration List" will only add the people to a local list within the program, but will not change their program status or register them to the webinar provider.
Change Data Value for field Webinar to "Registered" will only change the value of a custom field called Webinar, but will not affect the program status or the webinar provider. References: 1: Create an Event with the Marketo ON24 Adapter 2: Understanding Webinar Program Statuses 3: Change Program Status : [Add to List] : [Change Data Value]

NEW QUESTION # 11
A marketing manager wants to import another list into an approved Email Program. Why does the second list import fail?

A. Adobe Marketo Engage will not accept the .csv file type.
B. The program has already been approved.
C. Too many people have already been added to the Email Program.

Answer: B

Explanation:
Adobe Marketo Engage allows users to create and manage email campaigns using Email Programs, which are a type of program that contains an email asset and a smart campaign to send it1.
To add people to an Email Program, users can import a list of leads from a .csv file or use a smart list to define the target audience2.
However, once an Email Program is approved, it cannot be edited or changed, including adding or removing people from the list3. This is to ensure that the email content and recipients are consistent and compliant with the email regulations4.
Therefore, if a marketing manager tries to import another list into an approved Email Program, the second list import will fail because the program has already been approved and cannot be modified3.
To avoid this issue, the marketing manager should either import all the lists before approving the Email Program, or create a new Email Program for the second list and send it separately5.
References:
1: Email Programs - Marketo Docs - Product Documentation 2: Add People to an Email Program - Marketo Docs - Product Documentation 3: Edit an Approved Email Program - Marketo Docs - Product Documentation 4: What is Adobe Marketo Engage? 5: Marketo Engage - Marketing Automation Benefits | Adobe

NEW QUESTION # 12
Which effect does a paused cadence have on a member of a live Engagement Program?

A. The paused member will receive activated content in the next cast.
B. The paused member will be removed from the Engagement Program.
C. The paused member will not receive activated content in the next cast

Answer: C

NEW QUESTION # 13
A marketer needs to know the names and email addresses of the people who submitted their information in the global demo request form on an Adobe Marketo Engage landing page.
How would a marketer find this information?

A. Create a Web Activity report with the Filled Out Form filter
B. Create a Smart List using the Filled Out Form filter with the Web Page constraint
C. Create a Landing Page Performance report

Answer: B

Explanation:
A Smart List is a dynamic list of people who meet certain criteria that you define1. You can use Smart Lists to segment your audience, target your campaigns, and analyze your results2.
A filter is a condition that a person must meet to qualify for a Smart List3. You can use multiple filters and combine them with logic operators (AND, OR, NOT) to create complex criteria4.
The Filled Out Form filter allows you to find people who have submitted a specific form on any web page or landing page. You can use constraints to narrow down the filter by web page, querystring, date of activity, etc.
The Web Page constraint lets you specify the URL of the web page or landing page where the form was filled out. You can use operators such as contains, starts with, ends with, etc. to match the URL pattern.
Therefore, to find the names and email addresses of the people who submitted their information in the global demo request form on an Adobe Marketo Engage landing page, you need to create a Smart List using the Filled Out Form filter with the Web Page constraint. The steps are as follows:
Go to the Marketing Activities area and select the program that contains the global demo request form.
Click the New drop-down and select New Smart List.
Name your Smart List and click Create.
In the Smart List tab, drag the Filled Out Form filter from the right panel to the canvas.
Select the global demo request form from the drop-down menu.
Click Add Constraint and select Web Page.
Enter the URL of the Adobe Marketo Engage landing page where the form is located, or use an operator to match the URL pattern.
Click Save Smart List.
In the Lead tab, you can see the names and email addresses of the people who match the criteria.
References: 1: Smart Lists | Adobe Marketo Engage 2: Create a Smart List | Adobe Marketo Engage 3: Filters | Adobe Marketo Engage 4: Use Filter Logic | Adobe Marketo Engage : [Filled Out Form | Adobe Marketo Engage] : [Filter Constraints | Adobe Marketo Engage] : [Operators | Adobe Marketo Engage] : [Landing Page with a Form | Adobe Marketo Engage]

NEW QUESTION # 14
Which form feature would a marketing manager use to control a group of fields together on an Adobe Marketo Engage form?

A. FieldGroup
B. Visibility Rules
C. FieldSet

Answer: C

Explanation:
A FieldSet is a group of fields that you can control as a whole. You can use FieldSets to organize your form layout, group related fields together, and dynamically hide or show the entire fieldset depending on another field1. For example, you can use a FieldSet to collect an address field and a payment method field in one place2.
To add a FieldSet to a form, you can follow these steps1:
Go to Marketing Activities.
Select your form and click Edit Form.
Click the + sign and select Fieldset.
Select the fieldset and enter a Label.
Drag the fields you want into the fieldset.

NEW QUESTION # 15
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