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Adobe AD0-E555 Exam Syllabus Topics:

Topic	Details
Topic 1	Building Assets: This topic of the AD0-E555 exam evaluates your proficiency in creating and modifying essential Adobe marketing assets like forms, emails, landing pages, and snippets. You will demonstrate your ability to distinguish between draft and approved assets, and understand local versus global assets.
Topic 2	Defining and Targeting Audiences: Here, you will prove your ability to build and manage Smart Lists, Smart Campaigns, and segmentation strategies. This section of the Adobe Marketo Engage Professional exam tests your skills in setting privacy settings, navigating databases, and understanding campaign triggers and filters.
Topic 3	Analyzing and Building Reports: In this topic of the Adobe AD0-E555 exam, you will demonstrate your capability to analyze various Adobe Marketo Engage reports and dashboards, including performance metrics for emails, landing pages, and programs. This knowledge is crucial for Adobe professionals that require data-driven decision-making and reporting to measure and enhance marketing performance.
Topic 4	Building and Managing Programs: In this topic of the Adobe Marketo Engage Professional exam, you will master program types crucial for effective Adobe campaign management. It assesses your skills in using event, default, engagement, and email programs, including cloning capabilities and custom tags. You will also learn about communication limits, lead scoring, and Period Costs, essential for optimizing marketing efforts and understanding customer preferences.

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Adobe Marketo Engage Professional Sample Questions (Q31-Q36):

NEW QUESTION # 31
Without using Smart Campaigns, communication limits automatically apply to which two program types?
(Choose two.)

A. Email
B. Event
C. Default
D. Engagement

Answer: A,D

Explanation:
Communication limits are a feature in Marketo that prevent you from over-emailing your leads by setting a maximum number of emails they can receive per day or per week. Communication limits automatically apply to all email and engagement programs, which are two types of programs that send emails to your leads. Email programs are used to send one-time or recurring emails, while engagement programs are used to send a series of emails over time based on a predefined schedule and logic. You can enable or disable communication limits for each email or engagement program by checking or unchecking the box that says "If a person has reached communication limits, block non-operational emails". Operational emails are emails that are marked ascritical or transactional and should always be sent regardless of communication limits, unsubscribes, or marketing suspensions. Communication limits do not apply to other types of programs, such as default, event, or webinar programs, unless you use smart campaigns within those programs to send emails. Smart campaigns are a way to define the logic and actions for your marketing activities, such as sending emails, updating lead data, adding leads to lists, etc. You can enable or disable communication limits for each smart campaign by checking or unchecking the same box as above. You can also set the default behavior for smart campaigns in the Admin area, under Communication Limits. References:
Enable Communication Limits
More Than You Ever Want To Know About Communication Limits
Email Programs
Engagement Programs
Operational Emails
Smart Campaigns

NEW QUESTION # 32
An Adobe Marketo Engage professional wants to score Vice Presidents as +10 and Executives as +20. In their company's person scoring model, which type of scoring would they use?

A. Segmentation
B. Behavioral
C. Demographic

Answer: C

Explanation:
Demographic scoring is a type of person scoring that assigns points based on the attributes of a person, such as their job title, industry, company size, location, etc.1 Demographic scoring helps to identify the most qualified leads based on their fit for the product or service, and prioritize them for sales follow-up2 To score Vice Presidents as +10 and Executives as +20, the Adobe Marketo Engage professional would need to create a smart campaign with the following steps:
Define the smart list with the trigger Data Value Changes, and select Attribute as Job Title, and New Value as is any of Vice President, Executive3 Define the flow with the action Change Score, and select Score Type as Demographic, and Score as Add and Choice 1 as If Job Title is Vice President, then 10, and Default Choice as 204 Activate the smart campaign and monitor the results References:
1: How to build a lead / person scoring program | Adobe Marketo Engage 2: Lead Scoring: Everything to Know About the Process Before, During, and After | Adobe for Business 3:[Smart List - Data Value Changes | Adobe Marketo Engage] 4: [Flow - Change Score | Adobe Marketo Engage]

NEW QUESTION # 33
A marketing manager wants to import another list into an approved Email Program. Why does the second list import fail?

A. Adobe Marketo Engage will not accept the .csv file type.
B. Too many people have already been added to the Email Program.
C. The program has already been approved.

Answer: C

Explanation:
Adobe Marketo Engage allows users to create and manage email campaigns using Email Programs, which are a type of program that contains an email asset and a smart campaign to send it1.
To add people to an Email Program, users can import a list of leads from a .csv file or use a smart list to define the target audience2.
However, once an Email Program is approved, it cannot be edited or changed, including adding or removing people from the list3. This is to ensure that the email content and recipients are consistent and compliant with the email regulations4.
Therefore, if a marketing manager tries to import another list into an approved Email Program, the second list import will fail because the program has already been approved and cannot be modified3.
To avoid this issue, the marketing manager should either import all the lists before approving the Email Program, or create a new Email Program for the second list and send it separately5.
References:
1: Email Programs - Marketo Docs - Product Documentation 2: Add People to an Email Program - Marketo Docs - Product Documentation 3: Edit an Approved Email Program - Marketo Docs - Product Documentation 4: What is Adobe Marketo Engage? 5: Marketo Engage - Marketing Automation Benefits | Adobe

NEW QUESTION # 34
A marketer clones a program with a local list containing more than 1000 members. What will happen to the list in the cloned program?

A. The list will be cloned with all its members.
B. The list will only contain 999 members.
C. The list will be cloned, but it will be empty.

Answer: C

Explanation:
Local Lists vs. Global Lists: In Marketo, local lists are specific to a particular program. They are not shared across programs, unlike global lists.
Cloning Limitations: When you clone a Marketo program, the structure and assets are replicated, but local lists are not. An empty list with the same name is created in the cloned program.
Rationale: This prevents accidental duplication of leads across programs and potential issues with email deliverability or compliance if the same leads were to receive multiple, unintended copies of communications.
References:
Marketo Engage Documentation (Working with Lists): Search for "Local Lists" and "Cloning Programs" in the official Marketo documentation. This will provide detailed explanations and examples.
Marketing Nation - Marketo Engage (Discussions about cloning and
lists): https://nation.marketo.com/ Search for discussions using terms like "clone program", "local list", and you'll find real-world examples and explanations from other users.

NEW QUESTION # 35
Which is considered a best practice when building a Smart List?

A. Including the @ symbol when using the Email Address filter
B. Using both the "contains" and is' operator in the same filter
C. Using multiple nested Smart Lists

Answer: A

Explanation:
A Smart List is a powerful query tool that allows you to find people in your database who meet certain criteria based on their attributes and activities1.
To build a Smart List, you need to drag and drop filters from the right panel to the canvas and configure them with the appropriate operators and values1.
There are some best practices to follow when building a Smart List to optimize performance and accuracy2. One of them is to include the @ symbol before the domain name when using the Email Address filter2.
This makes the filter use a faster query that can leverage more effective search algorithms2. For example, instead of using Email Address contains gmail.com, you should use Email Address is
@gmail.com2.
Using the @ symbol also helps to avoid false positives, such as matching email addresses that have the domain name as part of the local part2. For example, Email Address contains gmail.com would match [email protected] as well as [email protected], but Email Address is @gmail.com would only match the former2.
Therefore, including the @ symbol when using the Email Address filter is considered a best practice when building a Smart List.
References:
1: Creating a Smart List 2: Best Practices for Smart Lists

NEW QUESTION # 36
......

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